On Friday’s We Hike

My Spirit Animal ^

“But I would walk 500 miles…And I would walk 500 more!” That is the theme of my summer. Every day, in various temperatures and conditions, I scaled the hill. Some days were so humid that I was covered in sweat before I even left the building. But through all the struggles, I noticed several things. First off, my time to the summit significantly improved and my clothes are fitting better. Secondly, I’ve received a ton of feedback that my hikes have motivated others to get out and walk the trails as well. I can’t say inspired, because my comic struggle to get up the hill would be more of a ‘pity’ inspiration, i.e.) “If she can do it, I can do it!” So, I will stick to the term ‘motivate’.

To celebrate our hiking series, The North Face held an activation on The Village Way on July 26th. We had 75 water bottles to give out, 75 Gondola down tickets, endless Clif Bars and a chance to win a $275 gift certificate to the North Face Blue Mountain. We had hoped to see about 50 hikers come out and enjoy the surprise and delight of the free swag on hill.

Well let me tell you something… WE WERE COMPLETELY BLOWN AWAY! The activation started at 10 am and by 11:30 am we had given out ALL the water bottles and gondola tickets! Throughout the day, we had almost 200 people join us on the Village Way hiking trail. We were so thrilled to see that many people embracing our #LiveItOutside mantra and channeling The North Face’s #NeverStopExploring motto.


Due to the popularity of the first event, we have now tripled our products and have decided to bring it back on Friday August 25th, from 10 am-2 pm. We will have Poweraid, Clif Bars and Gondola down tickets for hikers (while supplies last) and another $275 gift certificate to The North Face Blue Mountain up for grabs. Hike to win!

For those of you who have yet to hike Village Way, it’s a great middle ground between the steep steps of Cascade and the windy trails of The Grind. There are some pretty spectacular look out points along the way. For our Hike to Win event, we will also have some friends hidden along the trail modelling the latest and greatest hiking gear from The North Face. See you out there!

Published by Melissa Kurtin

Resident Gryffindor of the Marketing Team, combines her passion for the outdoors with her love of rule following to help you get the most of your Blue Mountain experience

Leave a Reply

Your email address will not be published.